Clik here to view.
Adopting a Piggly Wiggly View of Social Media
Companies understand the intellectual argument for embracing the digital world. Prospects, job candidates and other target audiences increasingly conduct due diligence on the Net before making...
View ArticleClik here to view.
The Blurring Line Between Third-party Media and Owned Media
A few months ago I discussed how third-party media (earned) and owned media overlap in the Forbes online property. In short, here’s how the proposition works. Forbes gains inexpensive – or to be more...
View ArticleClik here to view.
Starbucks Communications Reminiscent of Netflix Debacle
It’s hard to believe that it’s been over a year since Netflix’s storytelling went astray in rationalizing the separation of the DVD business from the streaming video business. The primary issue wasn’t...
View ArticleClik here to view.
How UK Wired Sifted Through 250+ Pitches for Storytelling Gold
The Wired franchise has a gift for finding the fresh narrative in complexity. Even under Condé Nast with a nod toward mainstream, the property remains true to the Alpha Geek. When the UK Wired sent...
View ArticleClik here to view.
Nothing Says Storytelling Techniques Like An Anecdote
I am an unabashed fan of the anecdote. Not in the sense that when one shows up on the Ed Sullivan show I’m moved to shriek. There’s an intellectual argument for using anecdotes – namely journalists...
View ArticleClik here to view.
The Non Sequitur as a Storytelling Technique, Logitech Turnaround Hasn’t...
The grab-bag post offers a forum for three takes that individually don’t have the heft for a stand-alone post. Here goes – Jarring the Reader with a Non Sequitur The non sequitur can be an effective...
View ArticleClik here to view.
Companies Ignore One of the Simplest Ways to Express a Public Viewpoint
What if I told you there’s an easy way to gain visibility in many media properties with relevance to your company, even mainstream publications? You don’t need to exhaust time pitching your story to a...
View ArticleClik here to view.
Ten Unfiltered Takes on “Tech Journalism is Broken”
In a world where anyone can conjure a digital pulpit for storytelling, the credibility that comes from third-party media coverage still counts. Communicators can benefit from studying journalism with...
View ArticleClik here to view.
Experimentation in Content Marketing Offers Promise of Competitive Advantage
I participated on a panel called “Creating and Leveraging Epic Content” at the UBM Electronics Marketing Summit last week. An earlier session at the Summit flashed the following words: It’s really hard...
View ArticleClik here to view.
I Know You Hear Me, But Are You Listening?
This post has nothing to do with storytelling techniques. No pithy remarks about a Malcolm Gladwell essay. Nor does it offer a fresh take on public relations or social media or how to appease the...
View ArticleClik here to view.
Storytelling on the Contact Page of a Company Website?
Yes. But before diving into the topic at hand, it’s worth a visit to your Google Analytics. This doesn’t require a lengthy analysis. Click on the site content and pull up the pages with the most views....
View ArticleClik here to view.
Why Do We Craft Executive Quotes with the Stiffness of Plywood?
We’ve all done it. We sandwich the most vanilla verb with a noun or two and gushing adjectives and end up with an executive quote that communicates absolutely nothing. It’s such a waste, particularly...
View ArticleClik here to view.
How to Trash a Brand with Storytelling
I am a big fan of The New York Times Dining section. Donut drama. Importing Mom instead of the pasta. Hunting for “treasures” in restaurant laundry. And the list goes on. The NYT Dining journalists...
View ArticleClik here to view.
Does the Executive’s LinkedIn Profile Hurt or Help Your Media Relations Effort?
In preparing for a storytelling workshop in Asia last week, I spoke with six different journalists from blue-chip properties like Reuters and The Next Web. I asked a simple question – How do you...
View ArticleClik here to view.
Procurement and the Buying of PR Services
It always feels like a tussle between Procurement and the PR agency. The Council of PR Firms offers a paper called, “Procurement Professionals Q&A: Advancing the Working Relationship with Public...
View ArticleClik here to view.
Typical Business Storytelling After an M&A Transaction: Not So Good
There’s a certain “cycle of life” in business. Companies are born, struggle, grow … and grow some more. Then the decline sets in, which typically culminates with the company dying, merging or being...
View ArticleClik here to view.
Why Journalists Get Cranky About PR
I debated whether to write this post and actually decided to take a pass on it. Then, the same mass blast came to me a second time and prompted the change in heart. It’s more than sad when a PR...
View ArticleClik here to view.
One Key to Blogging Success That Gets Little Respect
Everyone knows that compelling content – storytelling with a point of view – brings readers to a blog. Everyone knows that applying search engine optimization (SEO) expands readership for a blog. But...
View ArticleClik here to view.
Storytelling in Leadership
Do you remember the controversy when the book “Emotional Intelligence” by Daniel Goleman came out?” The idea that variables other than pure intellectual horsepower could have the same or even more...
View ArticleClik here to view.
Predicting What’s Ahead for the Communications Industry in 2013 (With Levity)
Anyone can crunch data. Anyone can extrapolate. We took the path less traveled, anticipating black swan events for the communications industry this coming year. Toward this end, we’ve captured the...
View Article
